By Maureen Coleman.
She once cited Katie Price as her ultimate role model so it's no surprise that Amy Childs wants to follow in the footsteps of the UK's best known glamour girl and create her own entrepreneurial empire.
The self-styled Queen of Essex, who introduced the nation to the art of 'vajazzling', runs a hugely successful beauty salon, has her own range of products and has even put her name to a fashion line. Never one to miss a trick when it comes to money-spinning ventures, the reality television star has just launched her own eponymous fragrance. And if that's not enough to keep the 22-year-old busy, she's about to open a fashion boutique in her home town of Brentwood.
A fan of all things girlie, Amy says she had complete control of the creative process behind her new perfume range.
Speaking to Sugahfix.com at Medi-Care in Forestside, Belfast, the super-tanned red-head said: "I had a say in everything, the smell, the packaging. It went back and forth a few times. I wanted to make sure it was just right.
"Before I launched this perfume, I always wore Viktor and Rolf Flowerbomb or Jo Malone's Pomegranate Noir. I think it's important to always smell good. To be honest, I could easily go through a bottle of perfume a week!"
With most perfume advertising campaigns opting for blonde or brunette models, Amy says she is proud to be flying the flag for all red-heads in her new ad.
"I'm naturally blonde but I decided to go red about three years ago and I haven't looked back," she says.
"I wanted something different and I think red is a very classy colour."
Barking-born Amy moved with her family to Essex at the age of six. She attended Raphael's Independent Private School, where she was elected Head Girl. After leaving school she went on to study at Brentwood Academy where she received a Level Two and Level Three Diploma in Beauty Specialised Techniques.
As a fully qualified beauty therapist Amy worked in various spas, but her life was to change when she was cast in ITV2's award-winning reality show The Only Way Is Essex in 2010. With her 32DD chest, fake tan and glossy pout, comparisons to her 'idol' Katie Price were inevitable, but there's more to Amy than meets the eye.
"I'm opening a new boutique in Brentwood and my new Autumn/Winter fashion collections is coming out too," she says.
"On top of that, I'm launching a new nail varnish range. What can I say? I love to keep busy. I'm a workaholic!
"My beauty salon is so busy at the moment but that's the way I like it. And I have a new show coming out as well. I can't say too much about it right now, but it's more a business type programme than a reality show."
Although her own reality show, a TOWIE spin-off, failed to live up to its hype , Amy has since gone on to appear on numerous TV programmes, including a weekly slot on ITV's This Morning and guest appearances in 8 Out of 10 Cats and Alan Carr's Chatty Man. She also took part in last year's Celebrity Big Brother, coming fourth. And she says she would appear on the show again in a heart-beat.
"I loved it," she says. "I had a great time and I would definitely go back in if they asked me.
"I keep in touch with some of the ones that I was in with, but mostly Jedward. They're good friends of mine."
And she's keeping a close eye on proceedings this year, picking out former Eastenders stars Cheryl Fergison and Martin Kemp as her favourites.
"Aww, you have to love Heather (Cheryl)," she says. "She's great. But I like Martin Kemp too. He's quite shy, but I think he'll come out of himself."
So what does she think about CBB's resident bitch Jasmine Lennard?
"She's really opinionated but I think she's playing a game, and she's playing a good game!" she replies. "But I think the public might keep her in. You can't beat a bit of bitching for good TV!"
When Amy appeared on CBB last year she maintained her glamour puss image throughout the series, always perfectly made up with not a hair out of place. Her beauty regime, she claims, is simple enough, cleanse, tone and moisturise, although it's fair to say she is a fan of fake eyelashes, fake tan and pumped up pouts.
"A girl always has to look her best," she says. "My top tip is always take your make-up off before you go to bed. Look afer your skin. I'm really fussy about tan and I love my own tan so I'd say definitely recommend Amy Childs tan! And if you're wearing fake tan, make sure you scrub areas like ankles and elbows well and moisturise. There's nothing worse than patchy fake tan!
Amy also shared her ultimate beauty secret was regular microdermabraison with Crystal Clear facials.
"I have Crystal Clear facials about twice a month and always have a pedicure done in my own salon. It's really important to have nice nails, on your hand and feet" And we can confirm - her skin is flawless!
And it seems her glow these days isn't just down to her own brand of fake tan. Amy was accompanied on the trip to Belfast by new beau David Peters.
"Aw, it's going so well," she gushes. "He's been with me while I've been promoting my new perfume. He's really supportive of me and everything I do."
So what does Amy's new fragrance smell like? On first spritz it's quite strong with a fruity explosion of pomegranate seed, fresh green leaves and kumquat. The floral heart notes are lotus and purple orchid, with the base notes including purple violet, amber, skin musks, soft woods and vanilla.
As Amy loves Viktor & Rolf Flowerbomb and Jo Malone Pomegranate Noir – this is almost like a blend of the two with a little extra fruity pop.
The perfume comes as a 30ml EDT (RRP £14.99), a 50ml EDT (RRP £19.99) and as great value 50ml EDT gift set, with 100ml shimmer body lotion and 100ml body wash (RRP £23.00).
To buy online log onto www.thelondonperfumecompany.com